EP098 – Breaking Barriers: Embracing Coopetition Among MSPs
In this episode, the hosts welcome Shawn, a seasoned MSP expert, to discuss the concept of ‘co-opetition,’ a blend of cooperation and competition among Managed Service Providers (MSPs). Shawn shares insights from his 25-year journey in the MSP industry, his experience with peer groups, and his current role in running events and providing coaching through […]
EP097 – Winning More MSP Clients with Strategic Podcast Marketing with Devin Rose
In this episode, Devin returns to discuss the value and strategies of podcast advertising for Managed Service Providers (MSPs). The conversation explores how podcast advertising draws parallels with traditional radio advertising and how it serves as a viable brand awareness tool amid the challenges of digital advertising attribution. Devin highlights the importance of niche targeting […]
EP096 – From 80s Flashbacks to Modern MSP Hacks. What is the MSP Show and why you need to be there.
In this episode, hosts Adam and Daniel are joined by David and Alex to discuss the origins and rapid growth of the MSP Show, an event dedicated to managed service providers (MSPs) set to take place at the London Excel on May 14th and 15th. The conversation covers the transition from the long-established SITS IT […]
EP095 – Expert Sales and Lead Generation Strategies with Alex Smith
In this episode, Alex shares insights into effective presentations and sales techniques. Emphasising the importance of neural spikes like the ‘one big clap’ and the use of the Pomodoro timer, Alex explains how these methods help maintain audience engagement. The discussion continues with lead generation strategies, focusing on the 12-4-3 method for creating consistent, valuable […]
EP094 – Modernising Legacy Applications for MSPs with Ben Lange
In this episode, Tech Tribe members Daniel and Ben explore the complexities MSPs face when dealing with legacy business applications. They discuss the importance of understanding the client’s perspective and the reasons these outdated systems persist. Ben shares strategies for modernising these systems, including breaking down large problems into smaller ones, virtualising old servers, and […]
EP093 – Mastering the art of pricing with Mark Peacock
In this episode of ‘It’s a Numbers Game,’ hosts Adam and Daniel are joined by special guest Mark Peacock, a pricing expert who runs the company Pricemaker. Mark discusses the crucial, yet often overlooked, area of pricing and shares effective strategies for business growth. The conversation covers the psychology of pricing, client profitability analysis, and […]
EP092 – Optimise Your Client Experience with Nicole Stracey from AnswerConnect
In this podcast episode, Nicole Stacey, the Growth and Partnership Manager at AnswerConnect UK, joins the hosts to discuss the benefits and intricacies of using a 24/7 live answering service for Managed Service Providers (MSPs) across the UK, US, and Canada. Nicole explains how AnswerConnect supports MSPs by handling customer calls around the clock, allowing […]
EP091 – Secrets to boosting your MSP lead gen via local SEO with Louis Veldhuijzen
In this episode, Louis returns to discuss developments in SEO and local lead generation for Managed Service Providers (MSPs). Louis highlights the importance of MSPs taking advantage of local SEO, especially using Google Maps profiles, to attract leads. He emphasises the need for MSPs to build an attractive and trustworthy Google Business profile with plenty […]
EP090 – Security, Innovation, and Market Insight with Mark Lamb
In this podcast episode, Adam Morris speaks with Mark Lamb, founder of HighGround, about his journey from running a Managed Service Provider (MSP) to developing a software product. Mark discusses the challenges of helping customers understand their IT spend and the transition from service-based to product-based business models. He elaborates on the mistakes made during […]
EP089 – From Hosted Desktops to Cybersecurity, A Chat with Simon Luck
In this podcast episode, Simon discusses his journey and current endeavours in the Managed Service Provider (MSP) world, including his background in IT and the establishment of his MSP business, Host My Office, 12 years ago. Simon delves into the benefits and challenges of hosted desktop solutions, particularly for professional services like accountants and legal […]