In this podcast episode, Daniel interviews James Steel of MSP Testimonials about using video testimonials to create reusable marketing assets for MSPs, building on a prior episode about written case studies. They discuss common objections (not wanting to bother clients and not knowing what to do with the content) and emphasise that clients often respond positively when asked, especially with clear expectations and an easy process. James outlines a streamlined workflow: a warm intro, a simple email, a booking form (e.g., Calendly), and a recording guide focused on natural light and basic framing, with minimal gear. He explains a repeatable interview “story arc” (business context, prior pain, decision point, onboarding, results with numbers, and recommendation) and highlights the value of transcripts for repurposing into case studies, website pages, YouTube/LinkedIn posts, quotes, shorts, and SEO/chat-search visibility, encouraging MSPs to build a library of at least six stories and a company-wide culture of capturing positive feedback.
00:00 Welcome and Setup
00:29 Why Video Testimonials Matter
02:00 Overcoming the Ask Anxiety
04:08 Outreach Email and Booking Flow
06:48 Client Prep and Recording Guide
08:25 Putting Clients at Ease
11:35 Testimonial vs Case Study
13:02 On-Camera Setup and Coaching
16:13 Interview Questions Story Arc
18:24 Building a Testimonial Library
21:03 Distribution and SEO Repurposing
23:42 Tools for Shorts and Editing
26:23 Wrap Up and Resources
Listen on Spotify or Apple Podcasts
James MSP Testimonials free toolkit download – https://msptestimonials.com/itsanumbersgame
Connect with James Steel on LinkedIn by clicking here – https://www.linkedin.com/in/james-steel-8964947/
Connect with Daniel Welling on LinkedIn by clicking here – https://www.linkedin.com/in/danielwelling/
Connect with Adam Morris on LinkedIn by clicking here – https://www.linkedin.com/in/adamcmorris/
Visit The MSP Finance Team website, simply click here – https://www.mspfinanceteam.com/
MSP Glossary: MSP Finance Glossary Explained | MSP Finance Team
We look forward to catching up with you on the next one. Stay tuned!
Transcript:
James: it’s wonderful to be here. I dunno if it is yet. We’ll have to see how this goes. Really.
Dan: Well, you, we can re-record the opening if,
if you don’t
James: we’ll review and come back tonight. Thank you.
Dan: we’ve been through the process.
James: to be here. You’re one of the top podcasts around and you’re into what, hundreds of episodes now. So, yeah, thanks so much for having me and for it taking a little while to get me on, but that’s fine.
Dan: EEEE. Exactly right. So yeah, I feel bad because we, we always see each other at events and get on. Well, and I can’t believe it’s taken us this long to have you on. So, but worth the wait for our listeners because we’ve got a really interesting approach to today’s episode. so, MSP testimonials is,is your business.
And we wanted to build on the previous episode where we looked particularly at,at the written, version of case studies. And,and today we’re obviously gonna talk, specifically about video,
James: really gonna come across well, isn’t
Dan: an audio
James: great.
Dan: But,yeah. But what we are gonna do though is, is use a real life, [00:01:00] example.
So, Adam and IMSP finance team, we have, a new or recent client, in a new territory. and,they very kindly agreed to be a reference site case study testimonial for us. I’ll come back to the difference between those three things shortly and,and so we’re at the planning stage ourselves as to, well, what, what do we, what do we wanna do?
how are we gonna use that? how do we go through the process with the client? and, I’m
James: Yeah, nice one. I think this is quite a nice way to unpack it, actually. To apply it to your scenario. So I mean, what we do, obviously we lead with video, but the real power these days, and it’s kind of, really been a great timing from our perspective because with AI being as, moving as quickly as it is, it now makes it really easy to repurpose materials.
That’s why this is really powerful. So while we do focus on the video, it’s all the great stuff that we get out of it at the other end, which is, which is really where the, the gold is. But yeah, back to your scenario. That’s [00:02:00] great. Well, I think one of the key, objections that we see, I think a lot of people look at this and think, I know I should be doing this.
Most people know they should be doing this, but there’s something in their minds where whether it’s the, whether it’s the kind of that, that imbalance of like, we’ve sold them, we’ve sold this customer a service, and they’ve paid a fair price. I don’t really wanna go and bother them with this stuff.
that’s the resistance. also another objection, as you mentioned is sort of, once we do this, what on earth do we do with all? Like, what on earth do we do with the content? We’re not marketers. We don’t really, we don’t really know. So I think it’s really good to sort of unpack that.
the ask is the big thing, honestly. That is it. The, I think just doing it, that’s like, if you’re listening to this, the one massive takeaway is people actually respond far more positively than you would think to being asked. It’s just that people don’t ask, they put up these, these barriers. So in our scenario, lovely, happy days, you’ve got permission so that we are already ahead of the game there.
That’s really [00:03:00] good. so then it’s about briefing the client so they’re not terrified and that you don’t ruin a perfectly good relationship by trying to put this project in together.
Dan: it, and to be honest, that was part of my ask, was to set the expectation,and you’re exactly right. the anxiety built up in me beforehand. EE even though we,as part of our review process, we’d had regular contact and, and the client was ex expressing happiness, gratitude en enjoyment, improvements as a result of what we were doing.
it is asking that question that’s the,that’s then the,the point in time. Are you really happy enough to tell other people that you like us too and what we’ve done? And, yeah. and thankfully I was very happy to take part. So I set the initial expectation.
we’d like to do, a video interview. we’d like to write a case study and, and I would be in touch with the next steps. And, but I didn’t know what the next [00:04:00] steps were. So what do I do
James: lot, so we obviously go totally over and above what you need to, but in terms of this, you just don’t overthink it. So the way that it typically works for us is we get that warm intro from an MSP or from a tech vendor, and then the first email we’re sending out is, well, so the first contact.
So it is just an email. That’s it. So sometimes, we will follow up as well if we don’t hear, but it’s just a simple email. And I think the important thing there is just to outline. So when the intro’s made, that tends to be like two lines. It’s literally just, Hey, look, we’ve love working with you guys.
if you’d be open to it, we work with, a third party MSP testimonials. In this case, it’s just, we would just love to capture this on video. we’ll turn it into some materials and it’ll be great for you. and you could just leave it there, I think. And if they’re open to it at that point, then it’s a case of saying to them, okay, this is exactly what’s going to happen and what’s in it for you.
So I, when I was thinking about how we designed our outreach process, and it’s evolved as you’d imagine, but it’s kind of, there’s a combination that you need to get right? Obviously it’s making sure people know how much time’s gonna be [00:05:00] involved. when we started doing these, they were like 60 minutes and we tried to reduce it down to like, 40 now I think is quite a nice time.
Some testimonial companies will do 15 minute chat in and out done. And that could be, if you’re doing it itself. You could probably do this in a much shorter space of time. I love it because we can have deep conversations and I’m always thinking, oh, okay, this is great. So I’m only gonna produce a four minute nice actionable video.
But everything they’re saying, and stories can go anyway. This is the fun part of this is that when you’re talking to them, stories can go all over, but all of that is great if you plan on doing, all sorts of other content case studies, LinkedIn posts, landing pages, whatever it might be.
So it’s nice to spend a bit of time with ’em, but what we’re doing is we’re just outlining how long it’s gonna take. We’re also reiterating the benefit to them, so there’s additional eyeballs on their brand. There’s the fact that they’ve got, SEO back links are always useful. So that’s, there’s a real tangible benefit there.
We’ve actually started doing, a cut for [00:06:00] them. So we actually do, like for the person we’re interviewing, we’ll say, look, we’ll do you a video based on your intro and a bit more, which is basically just, Hey, I’m whatever. I’m from Piper Roofing, I’m John from Piper Roofing, and this is what we do and this is who we serve and blah, blah blah.
and so just having a segment that’s just a standalone 62nd ad effectively for them, that’s one of the things we give to ’em is a nice little sweetener. But you don’t need to, you don’t need to just outline those, those things and then just make the process as easy as possible. So we just set up a simple form.
You can use Calendly, capture a little bit of information from them. So they just literally, they’re booking in a time they’re giving you, I like to, the way we do, it’s, we capture a little bit upfront about what it was like, so they’ve got enough or an idea of what we’re gonna talk about, what it was like before working with you.
what they like most about, working with you. Now we actually have a whole thing where we set, where we get ’em to use their phones and we send out tripods and all that stuff. So we ask them what phone they’re using and all that. Again, slim it right down. You don’t need to do an awful lot, a lot of that stage.
and [00:07:00] then on the, when the form gets completed, they automatically then get a recording guide. So, I’m gonna set up, with your permission, I’m gonna set up a msp testimonials.com/uh, ms. sorry. It’s a numbers game and that’ll have some resources. So it’ll have the, it’ll basically have these things for you so you can see exactly what it is.
You send the rec record, a sample recording guide that you could use. and that’s the recording guide is really important. ’cause it gets them understanding, okay, what do they need to do on camera and puts their mind at rest. So, so far we’ve literally just had a couple of emails in a form that’s really.
Dan: amazing. And I think you are answering questions almost as though I’m thinking of them. So, a well-rehearsed process. So you’ve answered how long, well, first of all, the order of things, EE everything emanates from the recording of the video interview. And from that, you encourage, extract the story that will be told later on in the case study and [00:08:00] woven into the, the way that you present in the other assets that you create from this.
And,and you’ve told me how long that session should be, the, the length of the interview video that you are aiming for, and,and I guess we’ve so far only talked about myx anxiety as the, initiator of the testimonial, but the, the poor client, they’ve gotta go on camera. And
James: Daniel, you know what? I think this is the favourite part of my job. It really is. So people turn up stony faced, reluctant, and they’re doing this ’cause they like your brand, they, they, we know they’re doing you a favour and it’s the putting them at ease stage, which is really quite fun because this doesn’t have to be, it doesn’t have to be a negative experience.
And I love the transition. And what I tend to do is when I start talking to them is I’ll know that the first five minutes were a write off. So you kind of ask them a few sort of, just random questions. maybe do the intro. Everyone’s comfortable normally with an intro. and then maybe if that wasn’t great, come back to it again at the end and getting to record it again.
But by the time you get [00:09:00] into it and you just put them at ease and they realise, hang on a minute, this is just a video call, this is absolutely fine. there’s a real transformation. And what I love about it that comes out from a, from an account management perspective is I’ve been doing these for MSPs and the person you’re talking to starts to say things like, yeah, so, since I’ve been using this provider, they’ve enabled me to,in my meetings with clients, I’m now able to, there was a charity actually that was, for,autism charity.
I can now do referrals on the fly in a meeting with our, with my clients. You call them clients, but they’re, people that you’re helping. these are families that are under lots of stress and, don’t have much time. So the fact that you could do that referral in the meeting has meant that saved them an awful amount of stress.
That,the whole thing has been a not much smoother experience. And there’s like a light bulb moment in the actual client, you’re, you are interviewing, although they’re doing this stuff, they’re like, oh actually, you know what? That’s absolutely invaluable. I really do appreciate that coming from, this is something that our IT provider provide and it’s just re it is almost like [00:10:00] reiterating the value that they’re getting from the provider.
So it’s almost like, it’s almost like an account management call in a way. ’cause it’s like, let’s just talk about how great the company is and what you think, you tell me how much you love them, how much you wanna stay with them, and who knows how much you wanna spend more with them, essentially.
But, yeah, that, that’s a, it is a great opportunity to really sort of, have a good chat, put them at ease and use it as an account management thing as well.
Dan: and of course they, the client will naturally, in, in your circumstance where you are producing the,the video and the assets as a third party, they’re gonna, they’re gonna talk at a different, in a different way than they would do perhaps to the client, EE even, or the msp.
Sorry. Even if,there’s nothing negative to say. They may just feel more comfortable talking, talking
James: Yeah, that much is true. Yeah. It’s, it is hard to deny that. I mean, I think it depends who you’re o often, there’ll be, it tends to be, they’ll reference like the, the CEO they deal with or whatever, or the senior member of staff in the team. So if you end up, if this is something that as an msp if you’re listening to this and you get maybe a junior member of the team, they might be more likely to open up to someone who [00:11:00] isn’t that person or, but yeah, it’s, there’s definitely a benefit there.
Of course, I’m not gonna play that down too much. There is a, the fact that it’s a fresh face, definitely helps. yeah. Yeah.
Dan: And, okay. So, we, in fact going back to one of my, my, my next question will be about,how you structure the interview in order to not pre pres, presumably have
James: no, we just wing it, Daniel. It’s like
Dan: to encourage people to talk. no,
James: it’s an absolute science.
Dan: at all. You’re, Mr.
Prepared, you’re so, yeah. You’ve worked it out to every, every millimetre of,of the, of the episode. But,before we get into that,what exactly is the difference between, a, a reference, a testimonial and a case study? is there indeed a difference or are they,
James: I mean, I dunno how
Dan: interchangeable,
James: podcast, but when I look at No, that’s good. Okay. That’s just as well then if it was just you and me, that’s
Dan: one’s listen. No one’s
James: so our branding, I suppose if you look at it, [00:12:00] is possibly quite misleading because I think the main difference between a testimonial and a case study is normally just kind of length, really, like a testimonial is more, it tends to be, a kind of a, a soundbite.
whereas a case study you kind of regard as being something that’s far more comprehensive. Well, you look at our package, we do a four minute punchy video, which is, that’s testimonial element, but then we do a, an eight page written case study that goes with it. and other asset, the landing page stuff and the shorts go with it, and the social graphics and all that stuff.
So you could argue that actually it should be m ms P case studies. But yeah, we have to sort of pick one. So Ms. P testimonials is possibly a little bit, it should be MSP testimonial content systems or something like, something really catchy like that maybe.
Dan: I think testimonials
James: Alright, let’s go
word. And it, I think it’s the word that I’m gonna use moving forwards as well. Yeah. Yeah. Very good. Okay, so, the, the big day has arrived. we’re on the, we’re on the video call. We client is, now at ease. what, Yeah,
Dan: do?
You [00:13:00] have some standard
James: it back just a, a step before that. So we, me, I mentioned about this recording guide, so I’ll make sure that’s available as a download for anyone listening. So you can just grab that, that’s really quite important. That just makes sure that, for me, the, the biggest thing for me is lighting.
I went down the route when we first started this sending kit out, getting the lighting, for them to use and stuff. Don’t do that because you just end up with people attempting to use gear that they have no idea about, and it’s just not the way forward at all. So, natural light is the king, so you need to make sure that when you’re sending out recording guide, you’re getting some beautiful natural light, so you’re getting ’em wrapped close to the window if possible.
Literally just, tripod on the, tripod on the window. So if possible, I’d say if you can try and, record with a phone, it does add a slight element of complexity. so totally up to you. The, the, if you just want to absolutely, just do this as simple as possible, then just get a laptop, put it by the window, that’s absolutely fine.
and a decent webcam. and, yeah, so on the day, so basically once you’ve got the recording there, then it’s just a case of making sure they know roughly about sort of framing. So, obviously no one can see [00:14:00] this. I can’t really help you there, but there’s a small amount of room above your head and making sure it’s sort of head and shoulders in view and that sort of stuff.
So things like that, getting them ready for that, getting ready for the chat. I also, I also, give ’em a little brief on some of the things which, which help in terms of the delivery. So, things like, making sure that, when you, they know about the fact that the camera dulls the energy.
So I’ll often say to them, look, I know this might seem a bit awkward, Daniel, can you still see me? I’ve just got a share squad shot on my, on my screen.
Dan: Yeah, I was, I was taking an, an action shot of you,
James: Oh, I didn’t know. Okay. You’re being far too clever with this. Okay. Right.
Dan: But some, somehow I’ve broken it though because I now cannot get rid of the screenshot.
James: I just thought you disappeared. yeah, so basically making sure that, people know about the framing ’cause we just talked about, and just a couple of key things, like the energy is really important, so [00:15:00] feel free to be smiley on camera. This is something when you start talking about it in the, when I we’re doing these myself, people sort of go, oh no, he wants me to be all happy and smiley.
This is terrible. All right. Done. And then a, a couple of minutes in, they just, I’ll often say to them, like, can we just do that again? Would you mind just do it one more time? Because I know that you, the energy was much higher here than it was at the beginning and all that kind of stuff. so there’s just, there’s a little bit of coaching in there.
But again, dial it back and what we’re after here for you guys, if you’re listening, is the, the main thing is just, you want, yes, we need that video and it’s gotta be to a good standard, but the transcript is where the gold is there. that’s what’s gonna let you do loads in different loads of different materials.
So you don’t necessarily need to sweat that. It’s the absolute perfect delivery. and then we’re up to, so, and I’m now back to where you actually started your question, which was the, the day of the recording. Right.
Dan: Yes, I’d actually forgotten the question to be
James: Is this what it’s gonna be like if we wind forward like another 30 years? It just sort of just losing our threads randomly.
Dan: E. E Exactly. But, but no,you are exactly answering the,the question. ’cause it was about your, it’s the day of the [00:16:00] recording. you’ve got some, some questions to prompt the,the, the client to think about what the experience has been like and express that and hopefully capture that, that gold that
James: Yeah, so that, so at that point we, let’s consider them prime. So at that point then we, now we need to think about, okay, what are we actually going to ask them? Now the way we do it, and I really love doing this, is that I kind of have a structure. So really simple, nice little story arc. It’s kind of, it’s context.
So it’s who are you and what does your business do, just as you’d expect when I’d like to get some stats up on the screen straight away, who do you serve, what sectors, that sort of stuff. Then it’s pretty much pain. We like to labour that bit. It’s like, how terrible was it before this MSP came along? How awful was it when you had the previous provider without rubbishing them, just in a very diplomatic way.
and then we just talk about, the kind of the, the moment at which you decided there was a light bulb moment you have to change. And then kind of what it’s been like, since you’ve started working with the new provider, some nice solid, tangible results we call ’em. So we try and get some real, [00:17:00] like, if we can get some, revenue, increased time saved, whatever it might be, some real nice numbers to put on the screen.
And then, do we talk a little bit about the, the onboarding as well? So that’s a, that’s actually, I’ve jumped ahead there. So the onboarding was before that. and then finally it’s a recommendation to someone just like you, just let us know. What would you say if someone was watching this?
And I think that very simple structure is the one to follow. I like, I give myself plenty of time, so I like listening for the threads. So like, I had one this morning, it was brilliant. The, the, no one had prepped me in the notes about this. The lady said, oh yeah, we had this other thing, this ransomware thing.
I was like, hang on a minute, right? Tell, tell me about that. Tell me to the actual morning you found out there’s ran. She’s like, oh, I turned it on. Files are encrypted. I dunno what to do. I had no idea. We had no IT company, blah, blah, blah. And it just, and then you just follow that thread and that, but again, dial it back and you can just does, you don’t need to do that.
the, just to get some social proof in a video format, in a text format, and we can talk about the value of that in search in a minute. But that, [00:18:00] capturing that story, you don’t have to go as crazy as we do in our services.
And this comes back to the done is better than perfect. And if, over time you get into the habit of routinely asking for and recording these testimonials, then over, over time you’ll naturally get better at them. You’re absolutely right. That’s it. and I know this is daunting for some people and they think, oh, it’s an awful lot of hassle and I hope I haven’t painted it that way. I mean, it’s definitely achievable. And I think the goal has to be a library on your site. you need to have six six, I would say there as a bare minimum of stories on your site.
And it’s very easy this day, these days to update a site or create a site in AI or whatever. you can do this so easily now so that when a prospect comes to the site, they can go and they can say, right, who looks like me? Who’s in my sector? Right. Okay. Brilliant. and you mentioned it, it is almost like we, we are almost like building like a culture of this stuff.
it’s gone way beyond what I could have really imagined when I first started doing [00:19:00] this, but you’re kind of actually instilling a culture. It’s like, right, okay, so yes, the marketing team wants these, but let’s get the others involved as well. So we’ve got account managers, we’ve got the, customer service people learning to, whenever they hear a positive sentiment like, like your client did, they’re happy with the work.
Ah, brilliant. Okay. If I just make that intro, I’m gonna get an arm full of content that is gonna help me in shorten my sales cycles, provide social proof on the website, give, help me have conversations every day. This is really gonna help me as a someone in a, whatever it is, business development, growth, marketing role,
so it’s just instilling that idea of, yeah, let’s get this library. We’re all working on this together. And that’s the dream anyway. This may not be representative of the sort of some smaller MSPs, but you know, some social proof there, particularly if you’ve got a focus sector. If you know you’re going after accountants for the next 12 months, have you got any accountants case studies?
I mean, yeah, you need to quite simply.
Dan: and a great point there about the, the size of the MSP and I. I’d say actually [00:20:00] the, the smaller the MSP pro probably this, instead in this culture is more important because,that there is no dedicated marketeer in that smaller business. Like, and the saying is, everyone’s in marketing and,and yeah, if you are, if you are on a, on, on a service desk taking calls and, yeah, there’s an opportunity to capture that moment, then, then yeah.
great. makes it so much easier for the owner that does one of the hats they wear is marketing.
James: Yeah,
Dan: that as a lead
James: have something like,
Dan: so yeah, no, super.
James: the only one that comes to mind is customer thermometer. ’cause I know Mr. Mark Copeman as I’m sure everyone does. so, but if you’ve got some one of those customer, customer feedback tools, that’s absolutely perfect. ’cause that’s just gonna, you can set up an alert and every time there’s a customer with a great score, reach out in a friendly way.
Just to, just wonder if you, I could interest you in spending a few minutes with us to grab, your feedback on how it’s going. it’s a no brainer. It really is.
Dan: Yeah. and this is automatable as well. So, our MSP listeners will, will be delighted to hear that it doesn’t require them [00:21:00] to, to
James: Yeah. And that can be, obviously that can be a stumbling block, can’t it? I mean, yeah, the, I guess that if we are being real about this, the stumbling block for the smaller MSPs is what do they do with the content? So yes, when you get this, you do need to upload it to YouTube. You do need to embed it in a page on your site.
Ideally, you do need to, make sure that your team is aware of it. So when you’re having conversations, they know that it’s there. You’re gonna wanna put it in a quote document. If you’re sending out quotes regularly, definitely wanna have something in there. you’re going to want to, if you can drop it on LinkedIn potentially as a, there’s an article there, there’s a reason for that.
so in terms of the movement in the SEO space, I’m sure everyone’s familiar with this, but there’s a big sort of transition at the moment from your standard sort of SEO searches that people are doing through to chat search now. So it’s coming through chat GPT, and we’re seeing even, I’m seeing sort of leads coming that, that way.
and so LinkedIn being the number two cited platform, is it, research cited, that’s a great place to put your social proof and the [00:22:00] chat engines or chat search platforms, they absolutely love this, these, those transcripts that you get. So you can put transcripts on your site, you can have, particular citations in there.
So any sort of, any sort kind of stats, they love social proof, fun enough. They don’t, obviously they’re not watching the videos. So the video is kind of for the humans, but the, the text content is for the machines, should we say. but yeah, it’s a real time to focus on getting some of that content on there.
So we weren’t really pushing this service as a sort of lead generation thing. This is kind of a deal cycle shortener, it nurtures conversations you’re already having, but there’s now a strong argument for, okay, people are actually gonna find us through this stuff now. So, so, but going back to the point, yeah, someone does have to still do this stuff.
Nothing comes for free, obviously.
Dan: and, yeah,I guess, I guess you’ve kind of answered the, the last part about like what you do. So you’ve recorded it, you’ve got your, your,your testimonial gold in the transcript, and, and then the [00:23:00] purpo in repurposing then begins and,an MSP can do this whole process themselves if they’ve got the time and a process to follow, which,we’ll share that, we’ll share that link in with this podcast, so listeners can go and grab the tools that you’ve, very, very kindly sharing and,but yeah, it all needs to happen.
It needs to be executed once, once you’ve got the recording and,you’ve talked about website, LinkedIn, social media, other social medias,YouTube. And,I think earlier you mentioned about chopping up into lots of different formats as well. So pre, presumably there’s different video that you have on Instagram and different on LinkedIn, and there’s presumably there’s a checklist of here’s what you now need to
James: absolutely. There, there is, and it depends how far you wanna go again. ’cause I’m sure there’s people listening to this thinking, well, I just have not got time for that. that’s just too much. So you need to pick what level you’re gonna go to. But I’d say yes, the shorts are enormously powerful.
So we do sort of, custom shorts. Everyone is like, got its own animations and all that sort of stuff. You don’t necessarily need to do [00:24:00] that. You could put that in something like, there’s a couple of tools that would see you to definitely see you through. So you’ve got, something like, DS script.
So you could actually upload the video to that. That’s, in fact, there’s loads of these actually, if you just want to do the shorts, you’ve got, you’ve got chopper tea, numerous other ones that will just produce shorts. So you can literally, you can actually even point it a YouTube link. So super easy and it’ll give you a whole load of shorts with the captions and it will rate them based on, how, what the impact of them was in terms of the content that’s in them and stuff.
So really straightforward to do In terms of the edit, I would recommend, I mean, edits, editing’s got so much easier now. I mean, there’s still a real premium to pay for the top level editing, but the bar, the bar, is now higher in terms of the entry because it’s, things like cap cut, it’s a free application.
You can throw a video in there and just do the bare essentials, just a, a, a nice fade in and a nice fade out or, and a, hopefully you’ve got some sort of, you can either just put your logo on a coloured background and use that over and over again. So it’s just got a nice little outro.
but it’s very easy just to take [00:25:00] your hopefully probably 15 minute conversation and just chop it up, add captions, and and yes, there’ll be a bit of time in that, but you should comfortably be able to turn that around in half an hour. That’s not a, that’s not a significant piece of work, and it’s gonna serve you for a long time, and that’ll output the transcript as well for you.
So, there’s different ways of doing that. But, yeah, you, the, the time has never been better really for this stuff because you do, every, every week there’s a new tool coming out that makes it easier to do stuff with content transcripts, video and so on. So, yeah, we’re in a, we’re in a good time for that repurposing motion.
Dan: And not that we are in any way sponsored by Descript, but this is being recorded on a DS script, product. And, we do use Descript for, producing our podcast. And,and that,very well known,it of
James: I’ve not seen that one. What’s that
Dan: also is produced with Descript. So, yeah, something about this, this funny chap with very little
James: Still waiting for that F1 call up. Yeah. Yeah. If you’re listening to the, I’m sure everyone’s familiar with your channel. I dunno
Dan: yeah. Yeah.
James: it out, but yeah, [00:26:00] it’s great. Isn’t it lovely to see fresh content coming out that’s kind of just a little bit different from the norm? yeah, Def definitely gonna check out ITT Motorsport give you a little plug there.
Dan: Pr perhaps, perhaps we’ll have you as a guest on that
James: Yeah, quite possibly. I dunno if my current
Dan: on the, on
the, it’s a numbers
James: up to that, level. But we, there is a motor home, which could be quite interesting. So, maybe we can talk about that sometime.
Dan: indeed. And,on that bombshell, we’ve pretty much reached our budget in terms of time for the, for the episode. I can’t thank you enough. There’s so much,so much value in, in that, for our listeners, loads of hints and tips and, I, I guess if anyone,is interested
James: Yeah, super easy. so MSP testimonials.com, feel free to go there. That’s got loads of examples of the work. I’ve tried to make it so that on the site it’s all self-explanatory. if you’re interested in going down that route, please check it out. The pricing, everything’s all there as well. obviously I’m on LinkedIn, James Steele, just come reach out to me.
what should we make the link, Daniel, for this toolkit that I’m gonna upload? So, we’ll do forward slash what’s a nice one [00:27:00] to remember? Have you got a acronym for it’s, numbers game? Right? Okay,
Dan: it’s a
James: URL, but we’ll go for that one. It’s easy to remember. So https://msptestimonials.com/itsanumbersgame or https://msptestimonials.com/numbers and I’ll make sure there’s plenty in there.
So the, so the email outreach steps, the story arc, what to say when you are on the call, and a recording guide at the very least. And I’ve got some other assets as well, I can’t quite think of off the top of my head, but plenty to help you out there.
Dan: Brilliant. And I’ll probably be the
James: I would love that. I’d love that. I’d like you to see it through. That’d be
Dan: our new testimonial.
James: a shout if you want any help with that one.
Yeah, definitely. I’d love that. Let’s do it. preferably. We’ll do the next one at a racetrack, though, that feels like a better way to go. Good stuff. No, thanks so much for having me. I really enjoyed it as always. And yeah. I appreciate you, making the time for me. All right. All the best.
Dan: Brilliant. Thank you very much.